Turning the Spotlight on History and Direct Mail

Posted in USPS, Postal Service, Stamps, Sales, postal news, postal, post office, Every Door Direct Mail, mail, direct mail, lighthouse by yourpostalpodcast on August 13th, 2013

Boston Harbor Lighthouse keeper Sally Snowman is the U.S. Coast Guard's only resident lighthouse keeper. USPS Business Solutions Specialist Marcela Juarez-Rivera provides an Every Door Direct Mail seminar -- in Spanish -- at the Denver Hispanic Chamber of Commerce.

In this episode, we shine a light on the history behind new lighthouse postage stamps as well as the important role Every Door Direct Mail can play in promoting small businesses in diverse communities.

The program begins with an inside look at the oldest of the New England Coastal Lighthouses depicted on the new Forever Stamps from the full-time keeper of the Boston Harbor Lighthouse
Next you'll hear how the Postal Service's Colorado sales force is helping business owners learn that Every Door Direct Mail is a perfect advertising vehicle in any language.

Click here for a copy of the transcript.

Thanks for listening -- and don't forget to visit Your Postal Blog for daily updates on all things postal.